返回上一页 文章阅读 登录

洪宇:论西方“媒体融合”的现状与启示:一种传播政治经济学视角

更新时间:2010-01-27 09:02:02
作者: 洪宇  

  

  显而易见,目前媒体融合的研究主要是以北美、欧洲以及日本韩国这些发达国家和地区为对象的。这个研究范畴一方面直接反映了媒体融合不平衡的发展轨迹,另一方面,随着印度、巴西、中国和俄罗斯这样的发展中国家不断融入全球市场经济体系,他们在媒体融合潮流中的发展进程将成为学术研究的一个可能的未来趋势。中国政府就已将三网融合作为实现内需带动,促进应用,重点突破,在未来的技术发展中占一席之地的经济战略。笔者认为,对于未来的研究,媒体融合将继续成为一个载体,帮助学者认识资本逻辑在全世界范围的扩张和变形。具体的说,在发展中国家里,媒体融合在国际资本与本地政治和国家发展需求的多重影响下会产生怎样的特有的可能性?作为市场国际化的重要载体,媒体融合的趋势会为本地资本的壮大创造什么样的环境?会给国家信息化格局带来什么样影响?是否有助于形成电信运营商与上下游产业互动共赢的产业链?政府与市场主体在媒体融合中将分别扮演什么样的角色?在全球资本主义经济陷入困境的境况下,作为最为活跃的经济区域,这些国家会在媒体融合上会有什么具体的举动和作为?媒体融合又会在当地的政治改革和社会转型中扮演什么样的角色?这一系列的问题对于关心国际政治经济体系、新型工业化和市场化国家的走势、转型中的媒体以及广义的发展问题的学者都是很有意义的。

  

  A Critical Review of North American Scholarship on Media Convergence

   

  Abstract:

  Media convergence is another buzz word in the futurist discourse. While celebrated as the inevitable path towards economic growth, social development, and human prosperity, media convergence is actually a market-driven restructuring of the global capitalist system on the platform of information and communications technology. Through critically reviewing the North American scholarship on media convergence from the vantage point of political economy research, this article points out that on the one hand, North American scholars, especially political economists, have demystified media convergence through social-historical approaches; on the other hand, they have critically explored the historical, political, economic, institutional, and technological forces that inform and structure the processes of media convergence, from the perspective of various players in the transnational political economy. Recognizing the deepened integration of developing countries, such as China, Russia, India, and Brazil, into the global capitalist economy, media convergence, as an ongoing historical process, will continue to be an useful vehicle through which scholars can further understand the expansion and evolution of global capitalism.

  

  

  [参考文献]

  Arsenault, Amelia H. & Manual Castells. (2008). “The Structure and Dynamics of Global Multi-Media Business Network.” International Journal of Communication 2: 707-748.

  Baldwin, Thomas F., D. Stevens McVoy, Charles Steinfield. (1996). Convergence: Integrating Media, Information & Communication. Thousand Oaks, Calif.: Sage Publications.

  Benkler, Yochai. (1998). “Communications Infrastructure Regulation and the Distribution of Control over Content.” Telecommunications Policy, 22 (3): 183-196.

  Blackman, Colin R. (1998). “Convergence between Telecommunications and Other Media: How Should Regulation Adapt?” Telecommunications Policy, 22 (3): 163-170.

  Boyd-Barrett, Oliver. (2006). “Cyberspace, Globalization and Empire.” Global Media and Communication, 2 (1): 21-41.

  Castañeda, Mari. (May 2007). “The Complicated Transition to Broadcast Digital Television in the United States.” Television & New Media, 8: 91 - 106.

  Chon, Bum Soo et al. (2003). “A Structural Analysis of Media Convergence: Cross-Industry

  Mergers and Acquisitions in the Information Industries.” Journal of Media Economics,16 (3):141.

  Jenkins, Henry. (2006). “Introduction: Worship at the Altar of Convergence: A New Paradigm for Understanding Media Chang.” In Convergence Culture: Where Old and New Media Collide, 1-24. New York: New York University Press.

  Jussawalla, Meheroo. (April/May 1999). “The Impact of ICT Convergence on Development of Asian Region.” Telecommunications Policy, 23 (3/4): 217-238.

  Lankshear, C. and M. Knobel. (2003). “Do-it-yourself Broadcasting: Weblogs in a Knowledge Society.” Retrieved July 4, 2009, from http://www.geocities.com/c.lankshear/blog2003.html

  Lehr, W. and L.W. McKnight. (June 2003). “Wireless Internet Access: 3G vs. Wifi,” Telecommunications Policy, 27 (5-6): 351-370.

  Mizuko,Ito, “Intimate Connections: Contextualizing Japanese Youth and Mobile Messaging.” In Richard Harper, Leysia Palen, and Alex Taylor Eds., The Inside Text: Social, Cultural and Design Perspectives on SMS, 127-143. Norwell, MA: Springer.

  Msimang, Mandla. “Regulation in the Era of Convergence,” InterMedia 29,issue 1 (January 2001): 4-7.

  Mueller, Milton. (1999). “Digital Convergence and its Consequences.” Javnost-the public, 6 (3): 11-28.

  Bryan Murley. (2009). “Web Logs: Democratizing Media Production.” In August E. Grant and Jeffrey S. Wilkinson (Eds.), Understanding Media Convergence: The State of the Field, 234-248. Oxford University Press.

  Murray, Simone. (Spring 2003). “Media Convergence’s Third Wave,” Convergence: The Journal of Research into New Media Technologies, 9 (1): 8-11.

  Pool, Ithiel de Sola. (1983). Technologies of Freedom. Cambridge, Mass.: Belknap Press.

  Schiller, Dan. (2007). How to Think about Information. Urbana: University of Illinois Press.

  Shin, Dong-Hee. (2006). “Convergence of Telecommunications, Media and Information Technology, and Implications for Regulation.” Info: The Journal of Policy, Regulation and Strategy for Telecommunications, 8 (1): 42-56.

  Simpson, Seamus. (1999). “Regulating ICT Convergence: How Useful Is The Telecommunications Policy Model?(点击此处阅读下一页)


爱思想关键词小程序
本文责编:jiangxl
发信站:爱思想(http://m.aisixiang.com)
本文链接:http://m.aisixiang.com/data/31491.html
文章来源:《中国传媒报告》2009年第3期
收藏